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Recent Work
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About
Product Design BA graduate and design manager for Localverse, with a proven track record spanning global brands, dynamic startups, and personal projects.
Creative problem-solver and detail-oriented designer passionate about creating meaningful experiences. Eager to learn, grow and contribute. With Swiss, French, and Lebanese roots, I bring a unique global perspective to design. Fluent in both French and English, I am a versatile communicator and thrive in collaborative environments.
Work Experience
Localverse Platforms
Leading comprehensive brand identity development.
Designing marketing and communication assets (print & digital) that reinforce the brand identity.
Managing cross-functional collaboration between design, engineering, and marketing teams to successfully integrate brand identity into a user-centric product experience.
Charlescannon
Worked on client projects for brands like Nestlé, Wella, Trafigura and the World Heart Foundation.
Delivered UI/UX design across various projects.
Designed a sustainability report for both digital and print platforms.
Conceptualised a comprehensive branding and environmental design strategy for a new sporting event.
Conducted in-depth research and analysis to inform various client projects.
Bata Shoes
Identified opportunities for improvement in product presentation, checkout flow, ordering process, and post-purchase experience through an in-depth competitor analysis
Partnered with cross-functional teams to streamline checkout and ordering processes, resulting in an increase in customer satisfaction ratings.
