A celebration of fiorucci’s past, present, and permanently cool DNA.
An augmented reality revival of Fiorucci’s iconic San Babila store for the digital age. Once a symbol of Milanese eccentricity and global fashion culture, reimagined as a virtual space that clashes color, reworks archival logos, and embraces a full fuck-you design language. Pop irreverence meets digital excess in a tribute Elio would’ve loved: loud, unapologetic, and completely over the top.