FIORUCCI

SAN BABILA

A celebration of fioruccis past, present, and permanently cool DNA.

An augmented reality revival of Fioruccis iconic San Babila store for the digital age. Once a symbol of Milanese eccentricity and global fashion culture, reimagined as a virtual space that clashes color, reworks archival logos, and embraces a full fuck-you design language. Pop irreverence meets digital excess in a tribute Elio wouldve loved: loud, unapologetic, and completely over the top.

CLIENT

FIORUCCI

TYPE

DESIGN

DELIVERABLES

DIGITAL GRAPHICS

COLLATERAL

AGENCY

LEPUB