LAVAZZA

LUIGI

Starring Luigi!

A visual world built around Luigi, Lavazzas animated icon, as he fully indulges in the ritual of coffee. The project extended the Pleasure Makes Us Human platform into key visuals, POS assets, and a brand-guided toolkit - bringing warmth, character, and Italian charm to everyday moments of espresso joy.

CLIENT

LAVAZZA

TYPE

ART DIRECTION

DESIGN

DELIVERABLES

KEY VISUALS

POS ASSETS

GUIDELINES

AGENCY

LEPUB

PRESS