Achille Nasard
13:45:15
MI/GE
work
about
contact
© 2026
work
General Info
© 2026

Fiorucci

The Unclosable Store

Fiorucci

A celebration of Fiorucci’s past, present and permanently cool DNA. An augmented reality revival of its iconic San Babila store.

AGENCY

LePub

TYPE

Design

PRESS

Little Black Book

Vogue

Ads of the World

Roastbrief

CLIENT

Fiorucci

AGENCY

LePub

PRESS

Little Black Book

Vogue

Ads of the World

Roastbrief

TYPE

Design

Once a symbol of Milanese eccentricity and global fashion culture, reimagined as a virtual space that clashes colour, reworks archival logos and embraces a deliberately irreverent design language. Pop irreverence meets digital excess — loud, unapologetic and completely over the top. A tribute I think Elio Fiorucci would’ve loved.

Once a symbol of Milanese eccentricity and global fashion culture, reimagined as a virtual space that clashes colour, reworks archival logos and embraces a deliberately irreverent design language. Pop irreverence meets digital excess — loud, unapologetic and completely over the top. A tribute I think Elio Fiorucci would’ve loved.

PLAY

CASE STUDY

The Uncloseable Store

PLAY

CASE STUDY

The Uncloseable Store

PLAY

THE UNCLOSABLE STORE

Social

Next