Leading the development of LocalVerse's brand identity, an early-stage e-commerce startup focused on connecting consumers with independent businesses. Collaborating with a UX team, I'm designing a vibrant visual language that reflects the company's mission and values. The logo, inspired by the founder's heritage, incorporates saffron and turquoise, symbolising dynamism and openness. A stylised checkmark within the logo represents affirmation and progress. We've also crafted logo variations, solidified the colour palette, developed marketing materials, and selected a font to enhance the user interface. The brand identity is designed to resonate with both sellers and buyers, fostering a sense of community, discovery and optimism.