Achille Nasard

14:26:17

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© 2026

Gucci

The Original Sinner

Gucci

Tennis was once the sport of gentlemen. Now it rewards personalities. Amid a generation of new “sinners,” there’s only one original: Jannik Sinner.

AGENCY

LePub

TYPE

Art Direction

Design

Post Production Oversight

CLIENT

Gucci

AGENCY

LePub

TYPE

Art Direction

Design

Post Production Oversight

Shot by Paul Kooiker, whose raw, unsettling, and unconventional visual language feels perfectly aligned with this new era of tennis. His imagery rejects polished perfection in favor of tension, instinct, and humanity, actually, he shot this with an iPhone 17 pro.